As soon as we heard about the Change Center and their mission, we knew we wanted to be involved somehow. It was an honor to work with Kathryn Newcomb and the Change Center team to give them a logo and marketing materials to better equip them to do what they do best: pointing others toward hope and healing.
Based on the previous logo design concept, we utilized the arrows for inspiration and attached the C’s from the ‘Change Center’ font to recreate the arrows. We separated the type from the design itself and used a bolder font for the word ‘change’ and a thinner font for ‘center’, giving a little bit of depth to the logo design. We chose a calm and trusting color palette based off of the colors provided and suggestions we thought blended perfectly.