Chick-Fil-A was founded in 1967 by Truett Cathy. The company’s name is a play on the words “chicken fillet” and the letter ”A”. Here’s why:

“…the ‘chicken fillet,’ and that capital ‘A’ is on purpose: it represents the ‘grade A’ top quality chicken used in the now-famous sandwich.” – The Chicken Wire

It’s said that Truett Cathy paid $50 for the first logo and it was drawn out on a napkin and while the logo has changed quite a bit over the years, the company has always maintained its joyful, friendly, and instantly recognizable image.


Starbucks has seen many changes since its founding in 1971 when it was first named Pequod. Founded by three men in Seattle, Washington, the company vision has always remained as such: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

As far as the design goes, the logo design is the creation of Terry Heckler. Although the logo has seen quite a bit of change over the years, its original and unique design has no doubt become a recognizable image in many communities across the world.

Lay’s Potato Chips

The idea of Lay’s Potato Chips was first created by American businessman, Herman Lay, in the year 1932. In 1938, Herman Lay acquired Barrett Food Company in Atlanta and renamed it “H.W. Lay Lingo & Company.” Lay’s aspiration to grow his company led him to partner with Fritos, enabling each company to sell its products in the others region. This rapid expansion was so well received that the two companies decided to merge. You may be familiar with Frito-Lay…

As you can tell, this company from the very beginning decided they wanted to perfect the industry of potato chips. This same level of attention is reflected in the updates and changes to their logos. I mean, you can’t help but want to grab a bag of potato chips and once you do…you usually never only eat a few. The logo has a vibrant and attention-grabbing image that is almost impossible to look past.


In 1976, Steve Jobs and Ronald Wayne, designed the first apple logo that pictured Isaac Newton resting underneath an apple tree. The quote that wraps the badge design says, “Newton—-a mind forever voyaging through strange seas of thought—alone.” ‘Apple Computer Co.’ is wrapped around the badge on a ribbon banner. The first logo was very realistic whereas the latest logo is simple and iconographic.

The logo was last updated in 1998 and has been used in variation since. Whether you’re an Android fan or Apple fan, you can’t disagree with the fact that their logo is one of the most memorable.


The Coca-Cola logo was first designed in 1886 by American pharmacist, John Stith Pemberton, best known as the inventor of Coca-Cola. The first logo was a type font and the script was introduced in a newspaper ad dated June 16, 1887. The name Coca-Cola was actually idealized by Pemberton’s bookkeeper who suggested, “the two Cs would look well in advertising”.

Most can agree that Coca-Cola’s Spencerian script is instantly recognizable and their bright red color catches the eye immediately.


Google history starts in 1996 when the company was first named…BackRub. Larry Page and Sergy Brin luckily changed the name in 1997 to Google, a mispelling of googol which is the large number:


They probably knew that’s how much money they were going to make!

The Google logo was last updated in 2015 to the very simple and beautiful sans-serif font, Product Sans.


Founded in 1994, Amazon was originally named Cadabra and was later changed to Amazon with a logo showing a river flowing through the letter A. The company was first known as, ”Earth’s Biggest Bookstore,” and has obviously seen much change over the years. The company in 2016 boasted an income of over $135 million dollars and has quickly become the king of e-commerce.

The company’s latest logo shows an arrow beneath the logo beginning at the “A” in “Amazon” and ending at the “Z”, portraying the message that Amazon sells everything from “A” to “Z”. The smiley face is obvious symbolism – they keep customers happy!


Adobe, also known as Adobe Systems, Incorporated, is a software developing company near-and-dear to my heart. The logo design is the brainchild of Marva Warnock, wife to one of Adobe’s co-founders. In its history the logo has only changed once and consists of the A derived from the company’s name.

Over the years, the logo has been tweaked and will continue to shift appealing to that creative audience who live and make a living through their product. Adobe is best known for some of its famous applications, such as, Photoshop, Premier, and Adobe Acrobat.

Timothy L Brock

Author Timothy L Brock

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